SCTE 276 2022 View larger

SCTE 276 2022

M00008185

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SCTE 276 2022 Video Metadata Extraction in Digital Advertising

standard by Society of Cable Telecommunication Engineers, 2022

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Video is a ubiquitous medium. From TV and movies to social media and mobile platforms, its applications are numerous in the entertainment sector. The ability to 'describe' what's happening in a video, without human intervention is the eventual goal of an AI/ML engine. The usual definition of Metadata is 'data about data'. However, in the context of machine learning, Metadata are the 'content descriptors' of video/audio/textual data elements extracted from a video. Video metadata extraction is the process of auto-identifying video content.