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AWWA JAW71983

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AWWA JAW71983 Journal AWWA - A Look at the Challenges - and Opportunities - in the World Water Market

Journal Article by American Water Works Association, 05/01/2010

Maxwell, Steve

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This wide-ranging article provides a generalizedoverview of broad trends in the waterindustry, including expected drivers of futuregrowth, not the least of which will be ever-increasingdemand as population, economicoutput, and standards of living continue toincrease and the supply of water remains fixed.The article also comes with a warning thatwe have been careless with our most preciousnatural resource. Unless we are willing tomake some changes in our habits and ante upthe money to pay for something closer towhat it really costs to produce and deliver ourwater, we may find that in the not-too-distantfuture it will not be so readily available.Utilities need to learn how to better marketthe value of the product they produce - water -so that a cost-conscious and skeptical public ismore appreciative and aware of the fact thatclean water is not a simple, free luxury. It costsmoney to produce, it will cost more in thefuture, and it is well worth it.

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Edition: Vol. 102 - No. 5 Published: 05/01/2010File Size: 1 file , 610 KB