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AWWA ACE70741

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AWWA ACE70741 Always Water Smart: Use of Social Media in Launch of Conservation Program

Conference Proceeding by American Water Works Association, 11/01/2009

Reed, Shannon

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This powerpoint presentation begins by providing a brief overview of the Irvine Ranch Water District (IRWD) and its "Always Water Smart" outreach campaign to promote water conservation. Key program components include: new "Always Water Smart" webpage AlwaysWaterSmart.com;pipelines billing insert articles; and,social media program. The social media strategy is presented, along with twitter messages, and IRWD's Conservation Allocation Tiered Rate Structure.

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Edition: Vol. - No. Published: 11/01/2009 Number of Pages: 21File Size: 1 file , 1.4 MB