Full Description

This powerpoint presentation begins by explaining the concept of social marketing a the use of marketing and advertising techniques to:raise public awareness;communicate attainable goals;provide information that creates a path tobehavior change;create a sense of social responsibility; and,establish collective and individual benefits forbehavior change. Social marketing themes are presented, along with changing behavior, broad-based and targeted communications, advertising's role, and public attitudes. A case study of social marketing at St. Johns River Water Management District is presented.

Product Details

Edition: Vol. - No. Published: 06/01/2007 Number of Pages: 31File Size: 1 file , 1.6 MB