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AWWA ACE94071

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AWWA ACE94071 Using PR to Transition Customers to New Technologies

Conference Proceeding by American Water Works Association, 01/01/1994

Cevaal, John N.; Houck, Carl P.; Anderson, Ted C.

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Historically, the City of Brighton, Colorado, has been primarily an agricultural and farming community, and agriculture continues to be one of the city's major industries. With new industries coming to the area, the proximity to Denver, and the new Denver International Airport, projections for steady growth are promising. One drawback, which the city has struggled with since it was incorporated, has been poor quality drinking water. To meet a mandate by the Colorado Department of Health to reduce nitrates in its drinking water supply, and to improve the city's water quality, the city constructed a 4.0-mgd reverse osmosis (RO) water treatment facility. This paper will discuss the public relations effort the city used to educate their customers on what to expect during the transition of the water supply from minimal treatment to full scale treatment by RO.

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Published: 01/01/1994 ISBN(s): 0898677726 Number of Pages: 8File Size: 1 file , 330 KB