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The author addresses the benefits public information programs offer your operation, especially as we all face the age of public scrutiny and involvement in the industry. She then discusses the audiences these programs should be intended for and the issues you may need or want to address with them. The author then offers a hands-on approach to starting and strengthening a public information program, covers information and education programs that any operation be comfortable incorporating into its activities, and a suggested rule of frequency. Product Details
Published: 01/01/1994 ISBN(s): 0898677726 Number of Pages: 13File Size: 1 file , 530 KB