Full Description

Public relations cannot cover up bad management decisions. Sound water utility management is the foundation needed to maintain credibility with your consumers in the face of negative national media coverage of drinking water issues. Address each report challenging the safety of drinking water as a mini-crisis for your water utility. Handle each crisis as an opportunity to tell your side of the story. As public information professionals, your role is to convert a crisis into a challenge, a challenge into an opportunity, and an opportunity into a success story for your organization.

Product Details

Published: 01/01/1994 ISBN(s): 0898677726 Number of Pages: 9File Size: 1 file , 320 KB