Full Description

Water utility communications planning must include the reality that the news media will be the messenger of the news, both good and bad. Understanding the components in the relationship between the media and the newsmaker can help to build an effective communications program, which in-turn, will impact upon overall public perception.

Product Details

Published: 01/01/1994 ISBN(s): 0898677726 Number of Pages: 18File Size: 1 file , 440 KB