Full Description

This brief paper covers some elements of communication strategic planning. Communication planning can assist you in building the trust and respect of employees, customers, and regulators. Such a plan should provide direction for the company's public relations activities so that all activities support the utility's mission and promote the utility's position on relevant issues. A good strategic plan identifies the issues that can impact the utility and the audiences that need to be informed about these issues.

Product Details

Published: 01/01/1992 ISBN(s): 0898676495 Number of Pages: 3File Size: 1 file , 140 KB