Full Description

The responsibility for ensuring that the public receives an organization's correct message rests with top management. Public is used here to mean general citizenry, media, businesses, civic or environmental organizations, and elected political officials. This paper discusses types of public involvement programs, objections to them, and why they are necessary. Today's challenge, particularly in the areas of environment and technology, is to develop a better method for resolving conflicts through public involvement. A number of concrete suggestions for top executives are offered.

Product Details

Published: 01/01/1990 ISBN(s): 0898675561 Number of Pages: 6File Size: 1 file , 280 KB