M00004219
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ISO 20252:2019 Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
standard by International Organization for Standardization, 03/01/2019
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Availability date: 2021-11-25
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as service providers).
Non-market research activities, such as direct marketing, are outside the scope of this document.